We’ve focused mostly on dramas for our Fall TV previews, but Selfie, ABC’s highly anticipated half-hour comedy, is a sitcom that has some great costumes. Why? You might find the story familiar: it’s a little bit of a Pygmalion story. Picture it: social media maven (named Eliza Dooley — even more familiar, huh?) thinks she can become famous via Instagram and Twitter. Enter Henry Higgs, a marketing guru who’s set to change her image.
You can imagine: the costumes are fabulous. Think Kim Kardashian meets Princess Kate. Danielle Launzel, costume designer for Selfie, has two distinct looks for Eliza. Eliza’s social-media-obsessed self wears a lot of body-con dresses, short skirts, flashy accessories, and wild tights.
Once Henry performs his “makeunder”, her look is more delicate, but still occasionally has pops of her former self peeking out. Launzel’s favorite outfit is an Adrianne Papell dress that evokes the scene in My Fair Lady where Eliza Doolittle goes to the ball in a champagne-colored, beaded dress.