Saturday night was cold and rainy in New York City, but inside MWS Pro Beauty it felt like Miami as Roxanne Rizzo and her team made our clients glow to the beats of a DJ at our Roxanne Rizzo Pop-Up Shop!
This was our very first event since opening MWS Pro Beauty on the 9th floor just above Manhattan Wardrobe Supply, and it was a big hit. Guests were treated to a demonstration of her signature product, Bronze Glow, as well as her other fantastic products as they listened to music, drank wine and generally kicked off the holidays the MWS way! Tommy and I were proud to show off our new division and space, and it was also a great chance for our customers to catch up with friends in (and out!) of the business as well as try all sorts of new products from Roxanne Rizzo.
Roxanne and her team gave makeovers to any attendee who wanted one, and it really showed off her amazing, fun, of-the-moment line. Fellow members of the cast and crew from the hit show Elementary showed up to support Roxanne, including hair stylist Mitchell Beck, costume designer Rebecca Hofherr and Elementary’s Dr. Watson, Lucy Liu.
Everyone had a chance to see the store, experiment with lipsticks and Bronze Glow rock out and relax a little while learning from one of the best artists in the industry!
Look for more pop-up shops coming soon. Want one in particular? Tell us! We’d love to make it happen.