Profile: Serge Normant

Serge Normant loves to transport women from everyday to magical.  His clientele includes Julia Roberts, Reese Witherspoon, Julianne Moore and Sarah Jessica Parker.  You’ve seen his work on the covers of magazines like Vogue and Harper’s Bazaar.  These products are now available at MWS Pro Beauty!

Profile: Serge Normant by MWS Pro BeautySerge Normant: History

Serge Normant worked his way up from a teenager in a Parisian salon (where he learned to do everything from perming to cutting), to assisting stylists working at Parisian fashion shows, to heading to New York at 22 under Bruno Pittini.  Normant had always been interested in shapes, and he looks for shapes when creating hairstyles — whether it’s for a movie star or for a runway model (or even his regular clients at John Frieda).

Serge Normant by MWS Pro BeautySerge Normant: Products

Instead of partnering with another brand, he created his own because that’s what he’d always done — combined products to make one that works perfectly. In an interview with Byrdie, Normant said of formulating: “Dry shampoo is something I’ve always loved, but it was something I’ve always had to mix with other products to get the right result. I wanted to create a formula that added volume and texture, too.”

His most popular products:

Serge Normant Meta Revive Dry Shampoo Serge Normant is a big believer in dry shampoo, and this one freshens your style as well as adds volume (and a beautiful scent).  In 2 oz. and 4.5 oz sizes, you can keep one in your purse for touch-ups and keep one in the bathroom

Serge Normant Meta Revive Dry Shampoo by MWS Pro Beauty

Serge Normant Meta Sheer Finishing Oil. For shine and smoothness, Normant’s finishing oil is a weightless spray that gives you a beachy look and conditioning with natural oils, like olive and camellia.

Serge Normant Meta Sheer Finishing Oil 1.7 fl oz. by MWS Pro Beauty

Serge Normant Dream Big Instant Volumizing Spray.  When we think of Serge Normant, we think of big styles like Sarah  Jessica Parker’s.  Achieve them on your own with this volumizing spray. You won’t get stiffness or stickiness, either, just lots of oomph for your updo or “bedroom hair”.

Serge Normant Dream Big Instant Volumizing Spray by MWS Pro Beauty

Need help choosing your own Serge Normant products? Come upstairs to MWS Pro Beauty and we can help you pick just the right product.